EN 
SQ Digital Marketing
Level 2
Digital Marketing is the future of marketing and it has already taken a fair share of the overall marketing world. With proper digital marketing strategies, companies can easily target the most niche users relevant to their field. In this program, we will teach you everything you need to know to become a professional digital marketer.
Course Contents
Self Paced
80 Hours
Mentor LEd
40 Hours
Tests
10+
Assignments
6
Price
$400
With this knowledge you will be able to
Understand the digital marketing trends and prepare effective campaigns
Work with multiple social media platforms like Facebook, Instagram, LinkedIn, etc
Become an expert in Facebook Ads Manager and Facebook Pixel
Create proper content that drives engagement
Grow and retain an active audience in various social media channels
Master Google Adwords and Search Engine Optimization
Work as a freelance digital marketer in marketplaces like Upwork, Fiverr, People Per Hour, etc
Course Curriculum
- Chapter 01: Local SEO
- Chapter 02: Project Management Apps and Terms
- Chapter 03: Google Apps for Daily-Use
- Chapter 04: Introduction to Tiktok
- Chapter 05: Growing your TikTok Audience
- Chapter 06: Tiktok Marketing Strategy and Advertising
- Chapter 07: Digital Copywriting - Make your audience click your content
- Chapter 08: Copywriting for Social Media and Landing Pages
- Chapter 09: Use case of Copywriting
- Chapter 10: Free Tools for copywriting
- Chapter 11: Fundamentals of Graphic Design with Photoshop
- Chapter 12: Photoshop Interface and Navigation
- Chapter 13: Photoshop : Working with Selections
- Chapter 14: Photoshop: Working with Layers
- Chapter 15: Photoshop: Other Selection Tools
- Chapter 16: Photoshop: Remove and Change The Backgrounds
- Chapter 17: Edit Videos Like a Pro with Adobe Premier Pro
- Chapter 18: Conclusion
Course Curriculum
| Overview of Google My Business |
| How to verify GBP profile (put your business on the map) |
| Tools to improve Google My Business page |
| How to create a GBP website |
| How to create posts on the GMB page |
| How to create an Offer on the GMB page |
| How to use citations, NAP, Reviews |
| Reviews |
| Track Google My Business Insights |
| Google My Business guidelines and listing policy |
| Keep your GBP Up-To-Date |
| An organization’s hierarchy |
| Project Manager, duties and responsibilities. |
| Scrum master role on a team |
| Produkt Owner role on a team |
| Business Analyst role on a team? |
| What is stakeholder’s role on a project |
| Task managment tools for Project Management |
| How can we adapt in a company that uses App for tasks |
| Introduction to Asana |
| Introduction to ClickUp |
| Introduction to Trello |
| Apps for Communication (Slack and Discord) |
| Time Tracker Apps |
| Section Intro: What will we learn |
| Gmail |
| Calendar |
| Hangouts |
| Drive |
| Docs |
| Sheet |
| Presentation (Slides) |
| Meet |
| How to interact? |
| Introduction to Tiktok |
| How to Create a Tiktok Account |
| Difference Between Creator Profile and Business Profile |
| Optimizing your Bio in tiktok |
| How Tiktok Works – Tiktok’s Complex Algorithm |
| TikTok User Inferface – a walkdown of the app |
| Recap of the chapter |
| Section Intro: What will we learn |
| Tiktok Contents – What to Post |
| How to find your niche audience |
| Trending Sound Tracks of Tiktok |
| Finding out Tiktok Trends Early on FYP |
| Frequency of Posting on Tiktok |
| Tiktok Analytics – a deeper dive |
| Hashtags – how can it increase content visibility |
| What time to post your TikTok Content |
| Recap |
| Section Intro: What will we learn |
| What is Tiktok Marketing and how it can help a business |
| Tiktok Advertising – the introduction |
| How to make a Tiktok Ad Account |
| Types of Ad Available on Tiktok |
| How to advertise on Tiktok |
| 6 tips for building your TikTok marketing strategy |
| Conclusion and Recap |
| Section Intro: What will we learn |
| What is Copywriting and how it can give you competitive breakthrough |
| Using Power Words in the copy to attract audience |
| Finding out the Pain Points and provide solution in Copy |
| Benefits over feature in Copy – Mastering WIIFM (What’s In It For Me) |
| What motivates the audience? |
| Using AIDA model in Copywriting |
| 7 ways to write great copy or Headlines |
| Call to Action (CTA) – why is matters |
| Section Intro: What will we learn |
| What is Landing Page? |
| Why copywriting Matters for Social Media? |
| Creating a personal and a voice of brands in social media through copy |
| Copywriting for Landing pages in 10 Steps |
| Section Intro: What will we learn |
| Different use case of Copywriting |
| Different use case of Copywriting: Press Release |
| Different use case of Copywriting: Video Script |
| Different use case of Copywriting: Social media Captions |
| Difference between copy and captions |
| Different use case of Copywriting: Emails and Newsletters |
| Recap |
| Section Intro: What will we learn |
| Blogabout |
| EMV Headline Analyzer |
| Wordtune |
| Hemingway Editor |
| Wordcounter |
| Section Intro: What will we learn |
| Type of Graphics and Medias |
| Color Modes and Resolutions |
| Section Intro: What will we learn |
| New File or Document Setup |
| Workspace and Panels |
| Photoshop screen modes, zooming inout and navigation |
| Section Intro: What will we learn |
| 4.1 Creating objects using Marque Tools |
| 4.2 Color Apply in Photoshop |
| 4.3 Feather, Expand and Contract |
| Section Intro: What will we learn |
| 5.1 Layer Concept and Usage of Layers |
| 5.2 Layer’s re-selection & customization |
| 5.3 Merge Layers & Group Layers |
| Section Intro: What will we learn |
| 6.1 Lasso Tools and Polygonal Lasso Tools |
| 6.2 Magic Wand Tools |
| 6.3 Magnetic Lasso Tools |
| 6.4 Quick Selection Tools |
| 6.5 Object Selection Tools |
| 6.6 Designing a Cartoon Character |
| Assignment – Design a Cartoon Character |
| Section Intro: What will we learn |
| 1.1 Introduction to clipping path |
| 1.2 Usage of Pen Tools |
| 1.3 Removing the background |
| 1.4 Changing the background |
| Assignment: Remove and Change the Background |
| Section Intro: What will we learn |
| Initial Setup and Importing Files |
| Add Audio File |
| Cut The Footage |
| Speed and Duration |
| Add Transitions |
| Add Voice Over |
| Export Footage |
Live Q&A recordings
We will also teach you SOFT SKILLS!
because you will need them to excel in the Freelance marketplaces
In addition to learning technical skills, you will also need freelancing skills, mostly tips and tricks on how to win jobs and grow your portfolio.
With our expert mentors who are also professional freelancers, we have created a complete freelancing skills course that will take you from a beginner to an expert in no time.
We will teach you how to find appropriate jobs, write proper cover letters and negotiate to get better rates for your work.
Most of the clients in the Freelance marketplaces communicate in English
To help you become better in your communication and negotiation, we will provide you with an Business English course.
We will start with the basics of the English language and we will teach you everything you need to know to communicate effectively with your clients.
Start learning with us
Let us take you on a journey that will give you the life that you have been dreaming of!
